Writing copy for a living is actually pretty easy. You just have to get through the first writing spec assignments, build your confidence, and then tackle something larger. There are millions of ways to do this, and it really is not impossible to do. Just like any other type of marketing, you’re going to have to take chances to find your place. As long as you are willing to ask people, you can use your creativity to your advantage. Your response ratio ultimately depend upon the sincerity of your request.
There is an old copywriting formula that does not get much attention these days, but it is still relevant and good to know. I want to call your attention to the age-old formula of AIDA which means attention, interest, desire, and action. This is actually a very powerful and concise strategy for any writing you would want to do for marketing purposes. When you look at what it means and implies, that is exactly what you want to accomplish with your content. So all you need to do is learn about it which is not hard, and then decide you will use it and then actively do it. Anytime you create content whether as an article or a blog post, you should really focus on making the first paragraph as strong as possible. Of course your headline is critical because that’s where it all begins. But still, even if they get past the headline, there is no guarantee that they will make it to paragraph number two. Regardless, that is where people decide to read the rest of your article or go somewhere else. If you can really hook them and get them intensely interested in the first paragraph, then the rest is pretty much not hard to do right.
Most places have a local business community that is chock-full of businesses, waiting for someone to come along with the services you want to offer. You have several options here which include writing and sending work samples. You can also pitch to them over the phone if you don’t want to send your work. Part of the business is realizing that you will be rejected. It is a numbers game through and through. So you just keep at it until someone finally bites and decides to give you a shot. You can succeed as a copywriter, but to break into this very difficult industry, you have to work harder than ever before. You can improve your writing by simply thinking a little more about your marketing and what you are doing. Most people are simply too lazy to pursue something like this even if they are a good writer. Read up on the call to action because that is what you must manage to have in that last paragraph.